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Although home to a tiny population of permanent residents, Peggy’s Cove has received international attention for its captivating scenery and historic landmarks. Already an international landmark and popular tourist attraction, Peggy’s Cove became the subject of international media following the Swissair Flight 111 disaster on September 2, 1998. The small fishing village receives more than 100,000 visitors annually who come to enjoy the quaint village and natural beauty.
The St. Margaret’s Bay Regional Tourism Development Association, in an effort to enrich the experience of visitors to Peggy’s Cove, embarked on a major project to improve the overall look of and direction within the Cove.
Eye Catch Signs and Form: Media, a Dartmouth-based design firm, were shortlisted and invited to present a design concept to a board consisting of members from the province of Nova Scotia, Halifax Regional Municipality, the Tourism Development Association and local residents.
In early 2006, the first site survey took place at Peggy’s Cove, giving designers a good idea of the project’s focal points. The Peggy’s Cove wharf is a working wharf which demanded signs that were both visually pleasing and functional.
In May 2006, after the design, locations and content were approved, Eye Catch Signs took control of the project and began manufacturing the project elements. The Peggy’s Cove project necessitated an end product that complimented the existing look and feel of the Cove. The structures really feel as if they are a part of the local scenery.
For many interpretive panels, six-inch diameter, pressure treated poles were mounted in galvanized steel plates that were chemically anchored to the side of the concrete wharf. The structures are strong enough to hold a docked boat.
The final deliverables included a mix of 17 individual interpretive panels sited throughout the Cove, two highway signs and one unique gateway sign. After unearthing a 16 ton granite rock, the team at Eye Catch Signs transported the rock to the Cove and applied aluminum lettering reading, ‘Welcome to Peggy’s Cove’. The result was a one-of-a-kind gateway sign that welcomed visitors while appearing as though it had always stood in that spot.
The collaboration between Eye Catch Signs and Form:Media in the consultation, design, manufacturing and installation of this project is a testament to the capabilities of local partnerships and both the design and manufacturing capacity within Nova Scotia.
Lindsay LaFosse, BA, ADpPR
Marketing & Communications
Eye Catch Signs International
eyecatchsigns.com
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